Imagine you bring a potential website visitor all the way through your sales process and now to your checkout page as planned, then he abandons the page and decides NOT to purchase your product or service. But why? Maybe the visitor isn’t even sure why he backed out of the buying process.
According to research and testing conducted by Analytics Inspector…adding an “Add to Cart” button is better than the typical “Buy Now” button. Why? Some tend to think the “Add to Cart” button gives the visitor the perception that he has more control over the sale—and whether or not he realizes it, “Buy Now” seems more intimidating to him.
It also appears that when buttons have “action-oriented” copy on them, they outperform the typical “submit” button.
So putting copy on your buttons such as: “Get Your Free Financial Report” or “Download Your Free E-book” does better than the traditional “submit.”
Although there are other variables that make a difference in button tests such as color and size…it may be well worth the extra effort to spend more time on just what that “little” button says, because the returns could be big!